There’s a new energy in town—and it’s called LIFT.
From Coca-Cola Philippines comes a drink created for today’s fast-moving generation. More than just a fizzy refreshment, LIFT is designed to keep up with your pace—whether you’re grinding, creating, studying, working, or taking a well-earned break. It’s energy that adapts to every version of your day.
LIFT Berry Launches in Central Visayas
Last February 21, 2026, Coca-Cola Philippines officially launched LIFT Berry Bolt in Central Visayas with an electrifying event at SM City Cebu.
Headlining the launch was Kapuso actor Ruru Madrid, who is currently the celebrity ambassador for LIFT. He has been actively promoting the refreshing energy drink and its newest flavor, LIFT Berry Bolt, through nationwide events and social media campaigns under the tagline #LiftModeNaYan.
Ruru’s partnership with LIFT highlights an “always on the go” lifestyle—perfectly aligned with individuals who need sustained focus and energy for work, school, workouts, or passion projects. Known for his dedication to physical training and weightlifting, he embodies the drive, discipline, and high-performance mindset that the brand stands for—making him a natural fit for LIFT.
A Bold, Fruity Boost
LIFT Berry Bolt delivers a bold fruity flavor with a lively, refreshing finish in every sip.
Beyond taste, it’s powered with Vitamin B3, Zinc, and Caffeine
So you’re not just getting a flavor hit—you’re getting the boost you need to stay sharp and energized throughout the day.
Made for Your Multi-Mode Lifestyle
Your day doesn’t stay in one lane—and neither should your drink.
School mode.
Work mode.
Fitness mode.
Creative mode.
Chill mode.
LIFT is built for constant switchers—the go-getters who move seamlessly from one task to the next. Whether you’re powering through responsibilities or squeezing in a workout after hours, it’s designed to keep up with your momentum.
Expanding Across the Philippines
After its initial launch in Western Visayas, LIFT continues to grow nationwide:
- Central Visayas – Now energized with LIFT Berry Bolt
- South Luzon – Introducing the refreshing Citrus Blast flavor
- East Visayas – Bringing the bold berry experience
Wherever you are, there’s a LIFT flavor ready to match your pace.
Power Up and Join the Movement
LIFT isn’t just about staying awake—it’s about staying driven. It’s about showing up fully for your goals, your passions, and your everyday wins.
Whether you’re chasing deadlines, personal records, creative breakthroughs, or simply making it through a packed schedule, now’s the time to switch it on.
Grab a can of LIFT Berry Bolt, tap into your focus, and own every mode of your day.
Because once you’re in your zone, there’s no slowing down.
#LiftModeNaYan
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