International tea and beverage brand CHAGEE is officially launching as an “ONLY ON GRAB” restaurant—making it available exclusively on GrabFood across its Metro Manila stores. This partnership aims to make it easier for Filipinos to find CHAGEE, enjoy seamless delivery tracking, and access localized offers that bring high-quality tea closer to everyday moments.
With Grab’s extensive delivery fleet, engaged user base, and actionable consumer insights, CHAGEE is positioned to scale sustainably and expand its presence in the Philippine market.
Strong Early Results
CHAGEE’s soft launch on Grab has already shown impressive performance. Since going live, the brand has recorded an average of 46% week-on-week growth in on-demand deliveries. Its daily transactions quickly placed CHAGEE among the top tea merchants on GrabFood Philippines.
During the introductory period, customers ordered these best-selling drinks the most:
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Bo·Ya Jasmine Green Milk Tea
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Da Hong Pao Milk Tea
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Osmanthus Oolong Milk Tea
As more stores become available on the platform, Grab and CHAGEE aim to build on this momentum and reach even more tea lovers nationwide.
Accessible, Localized, and Customer-First
For Filipino customers, the partnership means an easier way to discover CHAGEE on the Grab app—complete with promotions tailored to local preferences and time-of-day demand.
Both brands are also rolling out market-specific campaigns that transform data-driven insights into meaningful customer experiences. In the Philippines, these campaigns will celebrate CHAGEE’s 8th anniversary through:
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Limited-time promotions
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Exclusive collectible merchandise
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Savings on multi-cup bundles
These initiatives highlight the brands’ shared commitment to using technology and creativity to reward loyalty and enhance the delivery journey.
Executive Insights
“This is a practical partnership with clear benefits for Filipinos,” said EJ Dela Vega, Grab Philippines Chief Commercial Officer and Head of Deliveries. “If you want CHAGEE, you should be able to find it on Grab and get it when you need it. At the same time, we’re using data and AI to help merchants like CHAGEE scale and provide an even more personal and reliable customer experience.”
Voltaire Rusiana, CHAGEE Philippines Head of Operations, added: “Grab’s presence allows us to connect with both new and loyal CHAGEE fans. Convenience and consistency matter as much as taste, and this collaboration helps us deliver the full CHAGEE experience to more people, quickly and at scale.”
The strengthened partnership marks the continued collaboration between CHAGEE and Grab, with both brands committed to making premium tea more accessible through innovation, technology, and customer-centered service.
//PR
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